Digital Marketing Strategist

About Blend

Blend are the #1 HubSpot website agency.

We help businesses grow their pipeline by combining exceptional HubSpot websites with inbound demand generation.

Since opening our doors in 2010, we've worked with hundreds of B2B companies and consistently observed a recurring theme: even the best marketing could be let down by an ineffective website.

That's why we're on a mission to deliver best-in-class websites and strategic, buyer-centric marketing, to provide our customers with a demand generation engine that fuels their pipeline.

Summary of the role

We are seeking an ambitious Digital Marketing Strategist to join our growing agency. The core responsibility for this role is creating marketing strategies that help our B2B technology sector clients achieve their commercial objectives. 

The ideal candidate will have both the technical know-how of SEO, PPC and UX, as well as the creative ability to craft strategies and choose appropriate tactics to deliver on the set direction. The ability to analyse data and gather insights is a crucial skill that is required to be successful in this role. Experience working with HubSpot would be ideal as you'll be required to help with consulting and onboarding clients on HubSpot.

You'll work particularly closely with our website projects team and the creative studio to craft best-in-class websites. Ideally, we're looking for someone who has experience with website information architecture and is able to combine SEO findings with sitemap recommendations. Moreover, practical know-how of user experience best practices and buyer journey strategy will be a plus.

You will be proactive, seeing the client as an extension of our team, never settling for average and always seeking the best results as you immerse yourself in their performance and the market.

Responsibilities

You will be supporting the Strategy team in digital marketing programme delivery. This includes:

• creating marketing strategies which are closely aligned with inbound demand generation methodology
• carrying out SEO analysis and crafting appropriate search engine channel strategy
• collaborating with the content team to plan content deliverables
• leading the information architecture planning based on SEO research and customer needs
• participating in user experience development workshops, representing the set strategic direction
• collaborating with the wider team to ensure collective, timely, and cohesive activity execution
• learning and growing to be able to take on more responsibilities

Mandatory skills

• A minimum of 2-3 years of digital in-house or marketing agency experience
• BA or MA level in Marketing, Business or a related subject
• Experience and fluency with B2B marketing platforms (e.g. LinkedIn) and website CMS systems (e.g. HubSpot), CRM systems (e.g. HubSpot), Google platforms (e.g. Search Console, Ads, Analytics) and SEO management tools (e.g. Ahrefs)
• Passion and strong understanding of the inbound marketing process/methodology
• Creative, confident and positive approach to problem-solving
  
• Excellent written and interpersonal communication skills
• High attention to detail
• Willingness to learn and continuously develop as techniques and requirements advance and change
• Always looking for a solution or a better way to do things

Other details

• A competitive salary based on the experience
• Hybrid working (office based in Reading)
• 25 days of holiday plus Bank Holidays
• Medical insurance through Aviva that includes optical and dental cover
• Finish-early Friday
• Pay-day pizza
• Company pension
• Pre-tax contributions to your pension - helping you plan for, you know, old age
• Trust, transparency and flexibility